The evolving internet presents a double-edged sword for CPA firms trying to create and maintain a strong brand. An oversaturated world of .com domains makes it difficult to find a simple, memorable domain but rising use and availability of new top-level domains (TLDs) has opened a new lane for progressive firms ready to stand out from the competition.

One of these new TLDs, the .cpa domain, is exclusive to licensed CPAs and CPA firms and presents a unique opportunity to mitigate firm risks and impart trust and security to clients while also offering multiple branding advantages. 

Join our discussion to learn the latest internet trends and challenges specific to the accounting industry and how to successfully set your brand apart. 

Learning Objectives: 

• Recall the current internet landscape and its impact on CPA firms


• Identify the emerging trends in internet domain usage, particularly the availability and advantages of new top-level domains (TLDs) for progressive CPA firms


• Recall practical insights and strategies for successfully differentiating your CPA firm's brand in a competitive online environment


• Identify the unique benefits and exclusive features of the .cpa domain and how it can help mitigate risks, build trust, and enhance brand recognition in the accounting industry