Technology is commoditizing the accountant's role and clients are demanding that their CPA become a true business partner. The key to staying ahead of the curve is to define your niche, OWN it, and position yourself as a trusted thought leader. In doing so, you will attract clients that inspire you and truly value the work you provide.
Understand how technology is shifting the accountant's role.
Learn how to identify your niche.
Create an efficient, repeatable process for positioning yourself as a thought leader.
Kathy Szilagyi (Sky Kastle Accounting)
"I want to grow my business and know that having a niche is a great way to do just that. This course gave me a starting point. Danetha presented some great ideas and provided the tools I need to go from dreaming about having a niche to actually carving out a niche where I can thrive."Kenneth Battie (Mr.)
"An excellent recap and review of the fundamentals of focus and and effective and evolving marketing activities to grow and thrive. While not "rocket science" most of us need reminding and a good road map to follow. Thanks Danetha!"Sonya Murray (Murray Corporation)
"I enjoyed the webinar and felt that the presenter was very organized, detailed and informative. I've learned a lot about "The Riches are in the Niches""Yuriko Kakurai (Yuriko Kakurai)
"I loved this presentation, specially it combines practical work and my passion. I’m inspired. Thank you so much!"Leah Burch (Otsuka Pharmaceutical)
"I enjoyed the personal and down to earth discussions to help obtain the learning objectives."B. Carino (Cariño Financial LLC)
"eye opening webinar, looking forward to more from ms. doe.."Angela Avant (Angela L Avant, CPA)
"Great session with great strategies to grow your business!"GENEIVE PANTON (CBA TAX PREPARATION SERVICE)
"Very well presented. Gave a lot of food for thought"Danetha Doe is known as the money mentor for ambitious women. She was named a "next-generation" accountant by QuickBooks, a "business influencer" by Xero, and a top 40 Under 40 accounting professional by CPA Practice Advisor.