Join Will Lopez, Head of Gusto's Accountant Community, for an interactive session on how to increase payroll revenues as never imagined. During your time, you will learn how to reimagine payroll as the starting point for a whole new category of payroll service and the opportunities to serve clients better at higher, chargeable value. In addition, you will understand the role payroll plays in setting the foundation for People Advisory services by hearing the success stories of four accounting practitioners who took the first step. 

Learning Objectives:

• Recognize how to sell outcomes, not time


• Identify why estimating costs is not pricing your service


• Determine the value you're creating by launching a People Advisory practice