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LinkedIn is all about business, and it has 420 million users. These facts help to explain why LinkedIn is much more than just another social media platform. In fact, LinkedIn provides unprecedented opportunity for professionals to find (and be found by) potential clients and referral partners, and this means that it’s truly the one and only online business development tool that every CPA should learn to leverage.
Of course, mastery of LinkedIn requires more than just being “on” the platform. CPAs who are looking to improve their online presence and expand their business development activity need to fully understand the unwritten rules and best practices of using LinkedIn in a smart and strategic manner.
This webinar provides the foundational knowledge and step-by-step training for accountants to successfully use LinkedIn as an integral part of their marketing and business development activities.
LinkedIn for CPAs, Level 1 is recommended for everyone, even those who have been on LinkedIn for years but who have never optimized their profile or actively used the platform.
Note that the live session of the Level 2 course will take place on June 7, 2016, which will provide Level 1 attendees with four weeks to create a complete and compelling presence before Level 2 builds upon that foundation.
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About LinkedIn: Why LinkedIn is such a valuable marketing tool for CPAs, and why you should actively incorporate it as a part of your ongoing marketing and business development activities
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Your Presence: How to create a complete and compelling LinkedIn presence (including a detailed, step-by-step, tutorial) so that your profile will be viewed more often – and more favorably – by those LinkedIn users who are looking for someone with your expertise
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Handling Invitations: How to determine which incoming LinkedIn invitations you want to accept, best practices for reaching out and inviting others to join your network, and why growing your LinkedIn network is critical for both visibility and credibility
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Account Settings: Recommended account settings for privacy, security, and efficiency, in addition to recommendations regarding whether to use the free version of LinkedIn or sign up for a paid account
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Advanced Search: Best practices for using LinkedIn’s Advanced Search tool for business development campaigns (and recruiting and competitive intelligence), focusing on combining Boolean search techniques with your specific business goals
Phil Nugent, JD, MBA
NCG Strategic Marketing
Managing Director
[email protected]
303-641-7001
Phil Nugent, J.D., M.B.A., is the founder and managing director of NCG Strategic Marketing, a consulting firm that helps accounting firms and other professional services firms prioritize and execute their marketing and business development initiatives. NCG helps its clients with everything from website development and search engine optimization to social media and public relations. Phil's expertise ranges from strategic branding and market positioning to copywriting and online marketing. Since 2007, he has provided training in how to leverage LinkedIn. A non-practicing attorney, Phil has more than 15 years of marketing, communications, and sales experience in accounting, law, real estate, technology, and finance. Prior to founding NCG Strategic Marketing in 2009, Phil was the director of global marketing for Prologis, a Fortune 500 commercial real estate firm. Phil received his B.A. from the University of Virginia, his J.D. from the College of William and Mary, and his M.B.A. from the University of Colorado at Boulder.
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